// Quality Advisory for the Age of AI

Knowledge, Experience, Wisdom, and Passion for the Cutting Edge.

Anyone can generate software now. Fewer and fewer can tell whether it's any good. I'm Jeffery Evans — a quality advisor with 30+ years of perspective, helping leaders and their teams (human and AI alike) build software worth trusting.

30+
Years in Software Quality
800+
Daily Test Runs Built from Zero
5x
Industry Sectors Served
300%
QA Team Growth Led

Code Is Now Abundant.
Discernment Is Scarce.

We are living through a shift as fundamental as the arrival of the Internet. Engineers are creating at astonishing speed — and, too often, with diminishing quality. When anyone can build software simply by asking an agent, the cheap, quick, and free will be everywhere.

So the question changes. It is no longer "can we build it?" It is "is it any good, and who is it really working for?" Discernment and customization will define valuable software. The teams that thrive will be the ones who know what good looks like — and can prove it.

That's the work I care about: influencing engineering culture toward quality, so that the experiences you ship become genuine competitive differentiators rather than another product that turns people into the product.


Ways to Work Together

I'm not here to build you another test suite. I'm here to help your people — and the AI agents working alongside them — test more effectively, decide more wisely, and raise the quality bar across your whole organization.

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Trusted Technology Advisor

The advisor you call before the biggest decisions. I disassemble the problem, test your assumptions, and help intelligent people think more clearly about where their technology — and their quality — should go next.

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Quality Culture Transformation

My proudest work has always been shifting how organizations think about quality. I help you change the perception of QA from a gate to a strategic advantage, building communities of practice and shared ownership that outlast any single engagement.

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Human + AI Testing Effectiveness

AI agents can generate tests at astonishing speed — but speed without discernment ships defects faster. I help teams direct both human and AI effort toward testing that actually matters, so coverage means confidence, not noise.

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Quality & Process Assessment

Why are defects really escaping to production? I diagnose root causes, not symptoms, and deliver a candid, concrete read on where your quality practices stand and what to do about it — grounded in three decades of pattern recognition.

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Leadership Coaching & Mentorship

I've built and grown QA teams by mentoring engineers and managers into their potential. I coach leaders to build lasting capability in their people rather than dependency — so the value stays long after I'm gone.

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Foresight & Strategy Sessions

A longitudinal view — contiguous from TRS-80 BASIC to today's language models — lets me help you separate genuine signal from hype. Where is this really going, and how should your organization position for it? Let's reason it through together.


Teaching Quality at the Source

At Expedia Group, my favorite work was delivering training to new developers on how to weave quality practices directly into how they build — not bolting testing on at the end, but making quality part of the craft itself.

That premise hasn't aged a day. Developers still have to teach quality — only now they're teaching it to AI agents, instructing them to deliver artifacts that actually prove quality rather than merely produce code. The most progressive organizations are already baking these exact concepts into their agentic workflows. The skill that matters most is the same one I've spent a career cultivating: knowing what good looks like, and how to make a whole organization — human and machine — build toward it.


Jeffery Evans

I describe myself as a software philosopher — someone who blends computer science with reflective inquiry to ask the deep questions about how software works, why it doesn't, and who it is ultimately working for.

I've been building technology solutions for over thirty years. My experience is contiguous from Tandy TRS-80 BASIC through today's large language models, which gives me a longitudinal view of how humans actually use software — through wave after wave of "this changes everything." Pair that with a formal education in Communications and Psychology, and I bring something rare to engineering work: a capacity for genuine synthesis and real human foresight.

Over those decades I've built and led high-performing quality teams at some of the most demanding companies anywhere — The Walt Disney Company, Expedia Group, lululemon, Zillow Group, and more — spanning the full range from hands-on test engineering to senior global management. But the accomplishments I'm proudest of were never about the tooling. They were about changing how people think about quality.

My mind naturally disassembles, summarizes, and critically examines — and I genuinely enjoy doing that alongside intelligent people, testing their assumptions until what remains is sound. Increasingly I do the same with AI. Ideally, I become the trusted advisor you call to make your biggest technology decisions.

I'm based in Seattle, Washington and work with clients remotely and on-site. I'm also the author of the novel Starweaver's Retreat, a Product School member, and an active voice on software quality and technology through my Substack.

Certifications & Skills

  • Scrum: Advanced
  • Program Management Foundations
  • Managing Resources Across Project Teams
  • Node.js: Deploying Applications
  • Automated Testing in Xcode
  • Artificial Intelligence (AI)
  • Product Management
  • Quality Management

Selected Experience

A career built across enterprises large and small, from media giants to climate tech — always with quality and automation at the center.

Western Climate Initiative
QA Manager
2025 – 2026

Led quality assurance for climate and emissions tracking software, ensuring reliability and accuracy for environmental compliance systems.

Expedia Group
Senior Engineering Manager
2023 – 2024

Led a global QA team within the Quality Center of Excellence. Scaled automated test executions from near zero to hundreds per day. Facilitated annual planning workshops and built roadmaps aligning quality goals across the organization.

lululemon
Technology Manager, Test Automation
2020 – 2023

Built and led a high-performing QA team responsible for designing and implementing automation frameworks. Established a Community of Practice for test automation, standardized tooling across the organization, and created the SRE team structure from scratch.

Committee for Children
QA Manager
2019 – 2020

Grew the QA team by 300% and implemented automated test processes, taking daily test executions from zero to over 800. Led adoption of Terraform for environment provisioning and built configuration monitoring systems with stakeholder alerting.

The Walt Disney Company
Manager, Software Quality Engineering
2011 – 2016

Managed QA strategy and personnel across five development teams. Facilitated a global QA Summit for cross-division learning and owned the process improvement and test tool roadmap. Also served as Staff Quality Engineer building automated test frameworks and owning datacenter and cloud test environments.

Zillow Group
Technical Release Manager
2016 – 2018

Facilitated high-frequency daily and weekly releases through a robust CI/CD pipeline. Managed release branches in Git, established release metrics, and supported production incident response.


Let's Work Together

If you're facing a consequential technology decision, trying to raise your team's quality bar, or simply want a seasoned mind to test your thinking against — let's talk. The best engagements start as a conversation.